PROJECT: INSANEFITS
Creative direction/Packaging/Prototyping
I was responsible for creating the packaging design and identity for the Insanefits brand. Throughout 2 years of collaboration, I developed various packaging designs including Creatine, Protein, Tri-Creatine, Protein Bars, Peanut Butter, and more. Each package serves as a testament to Insanefits' dedication to quality and style. However, it's not solely about aesthetics; it's about crafting an experience that motivates and inspires.
Dark colors intersect with minimalist design to produce packaging that not only catches the eye on the shelf but also reflects the brand's unwavering commitment to excellence.