Project: REBRANDING DEERFOREST
Deerforest makes silk and eucalyptus sleep accessories, pillowcases, sleep masks, caps, and bedding, from 6A-grade mulberry silk.
I led the brand identity, pillowcase design, packaging, and website end to end, building a quiet, tactile visual language that matches the product: restrained photography, founder-led storytelling, and packaging that feels considered, not just functional.
The result holds a 4.8-star rating across 24,000+ customers.
Creative direction/Brand identity/Packaging/
Website design/Merch design
Take a look at the website rebranding here
